Resource: Choose You

Published June 15, 2023

Choose You

The Washington State Department of Health, in April of 2023, launched the youth-informed and youth-targeting Choose You campaign.

Campaign Resources

  • a large bank of media messages about vaping prevention and cessation
  • a single, information-packed webpage called Choose You
    • Designed to appeal to youth
    • Presented within context of mental health
    • Addresses deception of tobacco companies
    • Explains various types of vaping consequences
    • Offers healthy coping ideas
    • Lists/links five cessation resources
    • Lists/links five crisis support lines
Visit Choose You

Choose You media messages can be found here.

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