The Washington State Department of Health, in April of 2023, launched the youth-informed and youth-targeting Choose You campaign.
- a large bank of media messages about vaping prevention and cessation
- a single, information-packed webpage called Choose You
- Designed to appeal to youth
- Presented within context of mental health
- Addresses deception of tobacco companies
- Explains various types of vaping consequences
- Offers healthy coping ideas
- Lists/links five cessation resources
- Lists/links five crisis support lines
Choose You media messages can be found here.